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Why Amelia Gray, Charlotte Tilbury & Gigi Hadid Are Rewriting the Talent–Brand Playbook
Fashion loves to crown a new “moment,” but every so often, the industry gets a genuine shift in the cultural weather. Over the past few weeks, three seemingly separate launches - Amelia Gray’s Frame capsule, Charlotte Tilbury’s holiday campaign with Celine Dion, and Gigi Hadid’s Guest in Residence x Moon Boot collab - have quietly signalled the same thing: "We’re entering a new era of female-led creative influence, where models, founders, and cultural icons aren’t just faces
Nov 183 min read


Rihanna is the Queen of Product Placement at the Super Bowl Halftime Show
When Rihanna hit the stage at the Super Bowl halftime show on Sunday 12th February, she not only got her fans talking, but also the...
Feb 23, 20231 min read


Must-Have Apps As A Content Creator
Contrary to what people believe, content creation is a difficult task. From thinking about the topic, to shooting content, to scheduling,...
Feb 10, 20232 min read


5 Simple Tips To Make 2023 Your Year As A Content Creator
2023 has just landed, and you’ve already probably listed down some goals for yourself to achieve this year as a content creator. Don’t...
Jan 5, 20222 min read
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