Yasmin Verheijen is a holistic living creator and mother to be, sharing a way of life built on natural rituals, nutrition, and a home free of synthetic chemicals. Preparing to raise her first child as a single mum, she brings lived expertise rather than aesthetic: she makes her own soap and dishwasher tablets, blends her own teas, and applies the same rigour to everything she eats, wears, and uses. Her diverse heritage, Indian Surinamese, German, Indonesian, and Chinese, shapes a standout visual identity, and London frames a platform that sits at the intersection of natural living and modern motherhood.

Behind the holistic platform sits real credentialed authority. Yasmin studied as a health coach, grounding her nutrition and wellness content in training rather than trend. She is also a former Miss Netherlands and 3rd runner up at Miss Universe, has graced the pages of L’Officiel, and has fronted international campaigns for clients including Next. The modeling career now plays the supporting role: an editorial register and beauty credibility expressed through a lighter, skin first lens, from no makeup makeup looks to the signature 3 Tools, 5 Minutes format.

With 150K followers across Instagram, Yasmin is uniquely positioned for partnerships across premium maternity, prenatal and post natal care, motherhood lifestyle, natural and clean beauty, non toxic home care, and nutrition and wellness. The combination of lived holistic expertise, health coach training, the single mum motherhood chapter, and genuine editorial pedigree makes her one of the few creators who can carry premium motherhood partnerships with real authority.