The Lounge at #PFW returned this season for its second edition in the French capital on Wednesday 26th and Thursday 27th September.
We hosted our annual event at Boumboum, a central location in Paris known as a hub of creative individuals and as a popular destination for influential fashion models. The MVBabes arrived to discover an array of exciting perks as they discovered a range of exclusive brand experiences in between two fittings, castings and shows.
Discover what the MVBabes got up to this season at The Lounge at #PFW and what happened behind the scenes at the exclusive event.
BEAUTY PARLOUR BY SKINCEUTICALS
The MVBabes then experienced a luxury facial courtesy of SkinCeuticals.
Each member arrived at The Lounge at #PFW to receive a 10-minute skincare consultation so they could understand how to help maintain their skin health, a key necessity for fashion models especially during fashion month when their skin is exposed to a varied array of makeup during each show.
After understanding what their skin needs, the MVBabes then experienced a bespoke facial, tailored to their skin type as Skin Ceuticals provided an advanced skincare experience backed by science.
Born from decades of skin cancer research that led to pivotal breakthroughs in antioxidants, SkinCeuticals is known for their high potency formulas which are concentrated in pure actives and proven to penetrate optimally into skin.
Then, the MVBabes were even gifted with their favourite products, allowing them to further discover the true benefits of their daily homecare range as the models took to social media to praise the benefits of the brand.
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FASHION WARDROBE BY BABOOSHA
This year we joined forces with not just one, but two brands to bring the MVBabes an ultimate fashion experience at The Lounge at #PFW.
The fashion wardrobe aims to inspire fashion models so they can ultimately discover unique brands and connect with them in order to build a long-lasting relationship whilst creating beautiful content on their social media.
Baboosha Paris is committed to the highest sourcing standards and produces Suri Alpaca Fur Slippers, designed in Paris and handmade with love in the Andes mountains of Peru in a place called Baboosha.
The Paris-based fashion designer works closely with the local artisans in Peru in order to create modern designs which maintain a traditional sense of craftsmanship, skills which have been handed down through generations of artisan families.
During The Lounge at #PFW the MVBabes had a chance to discover this ethos behind Baboosha, experiencing the true quality and designs of the slippers as they choose their favourite piece and shared their engaging content online with their established following.
STREETSYLE BY YOU DON’T WANT THIS LIFE
You Don’t Want This Life is known for designing model-approved clothing with a bespoke twist…
From edgy jackets, hats, tops and accessories the brand is the destination to discover your model-off-duty look and was the perfect addition to The Lounge at #PFW.
The brand also uses their Instagram to promote their pieces which are exclusively advertised on their social media, so you can be sure to find something utterly unique so you can instantly wow your next casting director with your sense of style!
ZEN COCOON BY LILUMIERE
With the craziness of fashion month, it is crucial for models to find time to relax, even if it is just for a few moments. So for our second season at The Lounge at #PFW we could think of no better brand to partner up with than Li Lumiere as they introduced a new way of meditating with light and sound technology.
Li Lumiere uses light and sound technology to help customers relax and reduce stress. Their luxury light healing technology created an ideal harmony for the models to rest in the zen cocoon at The Lounge at #PFW!
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Light relaxation help the brain to find deep state. The body feel relax and the mind lets go. #light #relax #relaxation #detente #paris #flickering #led #lumino #luminotherapy #photograph #photographer #art #arty #portrait #amazingrelax #feeling #bienetre #amour #estime #oreiller #model #sante #soin #france #harmony
UNTIL NEXT YEAR…
The MVBabes left the Lounge, refuelled and refreshed equipped with survival kits which were filled with key accessories to help them throughout their shows, fittings and castings. We loved seeing you all and can’t wait until next year, keep an eye out on our socials to ensure you are updated with our latest news and events!
Did you know that we also hosted The Vivienne Westwood SS19 official afterparty at BoumBoum, check out our blog piece featuring behind the scenes moments from the exclusive event and discover what happened this season!