Since its launch in 2009, the NOAH Conference has grown into the preeminent European event where Internet CEOs, executives and investors gain deep insights into the latest proven concepts, network with senior executives and establish new business relationships, while also enjoying one of the best Internet business networking dinner parties of the year.
Known for its focus on financial numbers, KPIs and profitable business models, the event is also about interacting with speakers, being inspired, and having fun.
This year, our Ceo and Co-founder William Soulier was invited to speak at the London conference, sharing our companies latest accomplishments and presenting our latest brand dashboard, as we seek to provide premium Influencer Marketing solutions for luxury brands worldwide.
Here is a quick breakdown of what happened during the conference, highlighting the key, influential points of Influencer Marketing and why fashion models are the new wave of Influencers in today’s market.
View this post on Instagram
Launched in 2009, the NOAH Conference has grown into the preeminent European event where over 4,000 senior executives and investors meet to: • Gain insights into the latest proven concepts • Network and establish new business relationships • Find customers and top B2B service providers • Enjoy other events organized around the main conference (Speaker Dinner, NOAH Party, satellite events) #NOAHConference
WHY INFLUENCER MARKETING?
By 2020, influencer marketing will be a market worth $5-10 billion, out of which $2.4 billion will be Instagram only. 1 in 9 people are now on Instagram and over 75% of these users take action after seeing a sponsored post they like.
This instantly shows that not only is Influencer Marketing here to stay, but Instagram is the primary social network, brands and content creators relay with when creating sponsored content because it has this mass effect on the consumer.
With the vast majority of luxury brands struggling to enter the era of influence, and anxious to protect the image of their identity, they do not let anyone represent them on social networks. This is why MV’s new ‘dual-targeting’ feature, available through our brand dashboard, helps target both the intended audience and the talent’s personal profile, allowing the advertiser to ensure that the influencer’s appearance, character and values are in sync with the brand’s DNA.
WHY FASHION MODELS?
Fashion models are the new wave of content creators, using Instagram as their new digital portfolio. Surrounded by photographers, stylists and makeup artists 24/7, models are inspired daily by industry knowledge and know the best advice to share with their audience and also how to create beautiful content for your brand.
Fashion models are the new wave of content creators, using Instagram as their new digital portfolio. Surrounded by photographers, stylists and makeup artists, models are inspired daily by industry knowledge and know the best advice to share with their audience, but also how to create beautiful content for your brand.
They are the second most followed accounts on Instagram, ensuring your content is instantly connected with a worldwide audience.
As a result, fashion models are at the forefront of digital content and are the natural content creators for brands to rely on.
View this post on Instagram
You guys have been complimenting me a lot on my skin this year and are often asking my recommendations for perfect skin. Well, my tried and tested true love has to be @LaMer , with my favourite new product being the ‘cooling gel creme’. Its so delicioussss. The one time my skin needs a bit more TLC is when i travel, with planes, air con & change in temperature often giving me dry skin and redness. When i use my La Mer products i never have to worry as my skin stays SO nourished and hydrated 😍. I used the products in the run up to my wedding also… now that’s trust! Would you guys like to see a video of the products i use? I may do one this week!✨ @LaMer #travelbeauty #arrivehydrated #ad
With an established experience of various influence campaigns carried out on behalf of Estée Lauder, LVMH and Chanel, Model Village provides brands with access to the most influential talents of the moment and the analysis of collected data added to the social media expertise of the team which has consequently allowed for the development of a tool of influence, more advanced than ever.
For advertisers, Model Village provides a powerful platform and bespoke service to generate content and deliver exceptionally effective influence campaigns at scale. ‘Content is King’ and Model Village is uniquely placed to deliver premium pre-vetted content to a highly engaged global audience of +60m in key demographics.
After 18 months of activity in a booming market, the startup « brand-tech » has quickly established itself as a pioneer of high-end influence, specialising in the luxury sector. So, as budgets are flowing to influence marketing, the talent industry is developing online real-estate which needs to be automated for revenue.
Model Village continues to enable talent agencies to benefit from this trend by making its talent’s social media audiences monetizable in a streamlined, scalable and measurable way. It plans to soon replicate this approach in other professional talent verticals such as athletes, music artists and actors.
WATCH THE CONFERENCE:
VOTE FOR MODEL VILLAGE AS YOUR #1 STARTUP