With over 800 million monthly active users and over 500 million daily active users, Instagram is quickly becoming the social media platform for influencers who want to share authentic content with a highly-engaged global audience.
In 2016 Instagram introduced Business Profiles, since then many users have chosen to switch their Instagram accounts from a personal profile to a business profile because of the various benefits this feature provides.
So to help you understand how and why you should convert to a business Instagram account, we’ve highlighted the key benefits below and the 4 easy steps you need to follow to change your account today.
THE BENEFITS BEHIND AN INSTAGRAM BUSINESS ACOUNT
1. ACCESS TO INSTAGRAM INSIGHTS
For personal accounts, Instagram provides very little in way of analytics and performance statistics. This is a huge problem for people who want to understand more about their profile, comprehend their audience and explain the significance of their influence to future partnerships.
At short, Instagram insights provides users with access to all the essential data they need to know about their platform and how their posts perform. This really helps you as an influencer understand what content works and what doesn’t. It also gives you a more detailed picture of who and where your followers are and how you can help paint a picture of their interests and respond with content accordingly.
It shows your performance on both in-feed posts and stories over the last week, providing data such as your change in followers, number of posts, impressions, reach, profile views, website clicks and email clicks.
Furthermore it gives you a detailed blueprint of your content history, allowing you to discover what is your best performing content and view this by engagement and impressions over a time period you set, up to two years.
2. ADD LINKS ON INSTAGRAM
One useful option for some Instagram accounts is the ability to add a URL to your Instagram story.
This is a powerful tool for influencers and content creators who can share links to their blog posts, product recommendations, in-feed posts and so much more.
According to a recent study, 75% of Instagram users take an action such as visiting a website, after looking at a post or story, so having those additional interactive features are definitely valuable to help engage your audience.
The ability to add links to Instagram Stories isn’t available to all businesses, however. You need to have a business profile with 10,000 followers before Instagram gives you access to this feature.
3. ADVERTISE ON INSTAGRAM
If you want to invest further into your content, Instagram ads are able to help you reach thousands of new users, boosting your identity and increasing the chance of higher-engagement.
Instagram ads appear in a bold, linear format at the centre of visual inspiration.
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
4. DEVELOP YOUR PROFILE APPAREL
Once you have a business profile, you will notice that the look of your profile will also change, providing you with new features that will help ensure your feed looks as visually enticing as possible.
For example, one thing which you will be able to do is add a contact button to your main profile page, this can be a link to your contact information such as your email, website or phone number and can be a useful way for your audience to stay connected with you.
Another key notice is also the ability to show your industry on your profile.
When you created your Facebook page, you were asked to select the industry in which your business operates.
So, when you then connect your Instagram Business Profile to your Facebook page, this information crosses to your Instagram profile. You can modify this information directly within Instagram if you need to in the future.
HOW TO UPGRADE YOUR ACCOUNT IN 4 EASY STEPS:
1. Go to your profile and tap the settings icon.
2. Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile on Instagram with.<
3. Make sure your profile is set to Public. Private accounts can’t switch to Business Accounts.
4. On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
Still having problems connecting your account? Feel free to get in touch with us today and our Talent Team can help you convert your account.