As we all know Influencer Marketing has become an integral part of any brand’s social media strategies, with Instagram leading the way as the platform of choice, hosting over 800 million monthly active users.
86% of marketers used influencer marketing in 2017, 92% of whom found it effective, showing that both brands and consumers are resonating with this effective social media strategy.
It is predicted that in the coming years, the global influencer space will become a $5-10 billion dollar industry with no signs of stopping.
As such, many new players are entering the market making daily, which means that it is more important than ever to distinguish between these options and understand the benefits behind what content creation your campaign needs and which platform can best provide a solution for your brand.
In this article, we have broken down the different categories of content creation and how you can achieve such content through our selected platforms, helping you make the right decision for your next influencer campaign:
THE VALUE BEHIND INFLUENCER MARKETING PLATFORMS
Influencer marketing platforms provide brands with a self-service solution, giving you full control to manage campaigns from start to finish.
This requires a high level of brand involvement by managing content, and talent, on top of providing an opportunity for brands to learn and develop their own acumen for influencer marketing, there are also no human fees to pay as campaigns are managed by the end user, so you can experience a seamless experience with a manager whom you can constantly relay with.
HOW TO FIND FAST CONTENT
Buzzoole’s technology is able to analyse and understand the true influence of a creator’s social channels.
They are able to identify the right creators for your campaign, provide self-serviced manage tools and more.
Technology, Automotive, Food & Beverage
- Strong database of influencers and provide bespoke data
- User-friendly Planning Tool
- Works across all social media platforms
- Not Platform specific
- Manual, time-consuming
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Tribe is an Influencer solution with a mass approach.
They pride themselves as being a self-service marketplace, connecting brands with everyday people (+45,000 influencers) who have built up an established following all around the world.
FMCG, Sports, Alcohol
- Number of influencers,
- Mass approach not targeted,
- No human support on running campaigns,
- Influencer sets pricing.
GAIN SIMPLE, CONTENT CREATION
Whalar is one of the first Influencer platforms, and have an algorithm which aims to match brands and campaigns with the most relevant influencers, then once a brief is published on the platforms, the Influencers can then decide if they want to participate.
Tourism, FMCG, Alcohol, Cuisine
- Pricing transparency,
- Number of influencers,
- Very much focused on content creation.
- Content rather than influencer led,
- Focused more on the quality of the picture than the audience it reaches.
OR AN INFLUENCER DATABASE?
Like most marketplaces, Takumi is a home to a large database of influencers who’ve opted into the platform, where the vetting process is based on basic influencer statistics (followers and engagement).
Brands begin and build their briefs by defining objectives, timeline, budget etc and Takumi’s algorithm recommends the most suited influencers for the job.
FMCG, Alcohol, Travel
- One-off shout-outs,
- Good for quick brand awareness,
- Focuses solely on Instagram
- Not focused on long-term campaigns or promotions,
- Doesn’t represent high-tier influencers.
- They don’t give you the choice of the influencers.
Indahash is an influencer app which allows you to connect with a mixture of influencers through your social media campaign.
- Connects brands with a mixture of influencers
- Brands maintain imagery rights
- Not targeted/ mass approach
- Doesn’t promote original content creation as influencers can repost a brand’s content for submission.
OR THE POWER OF A STRONG COMMUNITY
Model Village is the 1st community-led influencer marketing platform of its kind, delivering unparalleled results for brands in their influence strategies.
- Access to our exclusive community of hyper-engaged, internationally represented fashion models
- A designated account manager to plan & execute your tailored campaign
- Our unique technology, which provides you with an end-to-end control over each step of the process
Our hybrid agency-tech approach and extensive in-field experience provide a unique blend of expertise and as such has delivered successful and long-lasting collaborations for a variety of clients such as LVMH, Chanel and Estee Lauder.
As a result, Model Village is a creator of experiences, enabling talent to live & breathe the brands they love so they can create beautiful and organic content in the most genuine way.