Are you looking for a healthy snack alternative to inspire your routine which is deliciously healthy for both your body and taste buds?
Not only has KIND been tried and tested by Good House Keeping, but it has also been awarded as their best taste test winner, thanks to their whole nut bars which delivers on a mixture of flavours that will instantly explode your snack expectations.
The super gain twist on classic favourites offers a mouthwatering range of bars, which are packed with whole premium almonds, Brazil nuts, walnuts, peanuts and more.
We go behind the brand with KIND to discover their flavoursome journey and unveil the benefits behind their products to help inspire your next healthy purchase, so you can have an enlightened brand experience.
Q.1 TELL US ABOUT THE ETHOS BEHIND KIND BAR, HOW DID THE BRAND JOURNEY START?
When our founder, Daniel Lubetzky, was traveling in the US, he found that all snacking options were either unhealthy or unappetising.
He then set out to create a snack that was nutritionally dense and enjoyable.
Q.2 WHAT INSPIRED THE BRAND NAME?
Daniel’s father was a holocaust survivor and he attributes his survival to the kindness of strangers.
Daniel has been devoted to building a company that has inspired people to live a kind life.
KIND creates nutritious and tasty snacks so that you can do the kind thing for your body, your taste buds, and your world.
Q.3 WHAT ARE THE KEY BENEFITS INSIDE A KIND BAR?
KIND bars are always made with delicious, premium, whole, natural ingredients that are better-for-you.
The bars are also packed with protein and fibre. Plus, each bar in the KIND range is gluten free, with no artificial flavours, colours or preservatives.
Q.4 HOW HAS INSTAGRAM BOOSTED YOUR IDENTITY?
We pride ourselves on building trust with our fans both in person and online.
We see Instagram as another great way to engage with our fans. We love to hear from them, share exciting partnerships, and spotlight a few interesting stories.
We also like to share stories about how the KIND team is getting involved in the community and how others can as well.
View this post on Instagram
Eating my favourite snack bar @kindsnacksuk while waiting for morning coffee. It’s full of whole ingredients like nuts, mixed with fruits and bound together with honey – it’s sooooo yummy 💕 #giveKINDatry #ad
Q.5 DESCRIBE YOUR PRODUCT IN 3 WORDS…
Q.6 HOW CAN KIND FUEL TALENT WHO ARE ALWAYS ON THE GO?
With KIND, you can enjoy something delicious and feel good about your decision.
KIND is a healthy living choice and embraces self-care and balance.
Q.7 WHAT ARE YOUR THOUGHTS ON INFLUENCER MARKETING?
Influencers are role models to our consumers.
Consumers look to influencers to see how they live healthy and balanced lives. They will then follow through this brand experience and engage with them through the trust they have established as a follower. These are the influencers who we aim to partner with and who are genuine brand fans.
Q.8 WHAT IS YOUR FAVOURITE POST FROM YOUR CAMPAIGN?
View this post on Instagram
One question I get asked a lot is how I maintain a healthy plant based diet on the go or in other countries… so I’ll share one of my tricks with you. @kindsnacksuk keeps my crazy little life fully charged. I’m on the road 24/7 and I don’t want that to come at the price of not being able to eat nutritious, whole foods. Plus…. KIND believes that kindness can change the world by simply being kinder to our bodies, each other and the environment- and that’s definitely something I can get behind. #Kindsnacksuk #kindsnacks @kindsnacksuk #giveKINDatry